John Butman

John Butman

John Butman has written at least 5 books. Their most popular book is Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them with 2 saves with an average rating of -⭐.

Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Hardball
Breaking Out: How to Build Influence in a World of Competing Ideas
Grapevine: The New Art of Word-Of-Mouth Marketing
Employees First, Customers Second: Turning Conventional Management Upside Down
Five Future Strategies You Need Right Now