Jean-Noël Kapferer
Jean-Noël Kapferer has written at least 5 books. Their most popular book is Advances in Luxury Brand Management with 1 save with an average rating of -⭐.
 Advances in Luxury Brand Management | 0 | 0 reads | |
 Luxury Strategy, The: Break the Rules of Marketing to Build Luxury Brands
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 The New Strategic Brand Management: Advanced Insights and Strategic Thinking
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 Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare
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 The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
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