Jean-Noël Kapferer

Jean-Noël Kapferer

Jean-Noël Kapferer has written at least 5 books. Their most popular book is Advances in Luxury Brand Management with 1 save with an average rating of -⭐.

Advances in Luxury Brand Management
Luxury Strategy, The: Break the Rules of Marketing to Build Luxury Brands
The New Strategic Brand Management: Advanced Insights and Strategic Thinking
Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands