David A. Aaker

David A. Aaker

David A. Aaker has written at least 5 books. Their most popular book is Building Strong Brands with 3 saves with an average rating of 3⭐.

Building Strong Brands
Cover 5

Harvard Business Review on Brand Management

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Brand Leadership: The Next Level of the Brand Revolution
Brand relevance