David A. Aaker

David A. Aaker

David A. Aaker has written at least 5 books. Their most popular book is Building Strong Brands with 3 saves with an average rating of 3⭐.

Building Strong Brands

Building Strong Brands
ByDavid A. Aaker

1995 • 3 Readers • 380 pages • 3

Cover 5

1999 • 1 Reader

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

2004 • 1 Reader • 368 pages

Brand Leadership: The Next Level of the Brand Revolution

2000 • 1 Reader • 351 pages

Brand relevance

Brand relevance
ByDavid A. Aaker