Alexander Chernev
Alexander Chernev has written at least 3 books. Their most popular book is Strategic Marketing Management with 1 save with an average rating of -⭐.
Strategic Marketing Management
ByAlexander Chernev
2008 • 1 Reader • 246 pages
Strategic Marketing Management
ByAlexander Chernev
2008 • 1 Reader • 246 pages
The Business Model: How to Develop New Products, Create Market Value and Make the Competition Irrelevant
ByAlexander Chernev
2017 • 218 pages