Nathan Cashion
Just finished this book. It was one of the best lessons on cultural awareness, not just for designers, but in general. I work with a small healthcare non-profit with clinics in 5 countries. I've taken both voluntary and mandated courses on cultural sensitivity, etc., and none of them have been as helpful as this book.
An against-the-mainstream opinion of how to get started writing with some valid points. Writing online is very different than writing “analog” and starting a blog isn't the best way to get noticed.
It also is a good example of where their thesis might fall short–”Imperfectly Published Is Better Than Perfect But Unpublished.” This book is imperfect (numerous typos, orphan lines, awkward phrasing), but it is published. One wonders whether “perfect but published a little later” is a nice balance between those two extremes.
A quick and easy read, not life altering, but worth spending some time skimming.
Fun read for the chiropractor or radiologist
I enjoyed reading about the life of Terry Yochum. Biographies about (and by) chiropractors are hardly the stuff of NY Times' Bestsellers list (they could almost always do with a professional editor and reworking of the narrative structure); but they are still a treasure for the profession and those interested in the lives of those who have cleared the road to allow for chiropractic to be respected among other healthcare professionals. A delicate balance has to be made between honoring the history of the profession and allowing it to grow and embrace evidence. Dr. Yochum was one of the pioneers in paving that path with the publication of the landmark textbook, Essentials of Skeletal Radiology. To read about his long nights and time away from family during which he hand wrote this tome is both inspiring and dumbfounding.
A bit too much baseball for my personal liking, but that passion is what fueled the man who brought validation to the field of chiropractic radiology.
A worthwhile read for any modern chiropractic historian.
This book is a must-listen: if you're going to read it, you should hear it from the horse's (or 1/3 of a cow dressed as an elephant) own mouth by listening to the audiobook. Penn does such an incredible job of reading his own writing.
As someone always interested in nutrition but with a personal bias towards eating all whole foods (not just plants), this book was a great way to challenge what I think I know about healthy eating.
What I appreciated most was Penn's transparency when discussing concepts that aren't supported by science (most of what he did), and that this book is simply a record of his experience without attempting to suggest a particular dietary approach for anyone else.
That said, the whole reading is irreverent, hilarious, and entertaining.
One big sales letter.
I'm sure Russell is successful, and I wouldn't necessarily call this a scam - but the end goal of this book is clearly to sell subscriptions to his online marketing software. He lays out his sales tactics, and cleverly uses them on the reader to convince them that they need to become an online marketer.
While this shouldn't come as much of a surprise, the greater concern I have are the ethics of his methods. Despite admonishing the reader to “Be honest. Tell the truth,” his examples and scripts contain numerous examples of unethical copy, including obvious - albeit small - lies.
For example, when teaching the reader the importance of scarcity to drive sales, he states that “fake urgency will backfire on you.” But then teaches the reader to “just think of a reason why you might ‘run out' of whatever you're selling. [...] There's always some way to create real urgency.” How is fabricating scarcity ethical?
Later in the book he states that his funnels are built on variables that can “be manipulated for maximum monetization.” There is very little discussion of providing quality service to customers. Although the word “value” is inserted over and over, there is little evidence that the author understands the definition of economic value - in fact, he repeatedly insinuates that “value” is established by the marketer based on the total revenue desired - not the cost or worth of the product being sold.
Russell encourages taking advantage of the emotionally vulnerable, by targeting “people who are in some kind of pain right now and will buy more than one thing at a time.”
Further white lies include the recommendation to write an article, give it to another website, and “have the blog author post the article in their name so that you are not seemingly tied to it at all” as well as baiting a potential customer with the promise that “there is no catch,” at the beginning of a funnel which is intended to upsell another product.
Perhaps the most disturbing tactic employed in funnel hacking is what Russell calls Value Stacking. “Here's a trick for creating bonuses: take the most valuable part of your product - the thing people want MOST - pull it out, and offer it as a free bonus.”
How would you feel if the next time you went to buy a car the salesman offered a special bonus: “If you buy today, we'll even throw in all four tires AND a spare FOR FREE! And that's not all - if you make the decision right now, we'll even include the brakes, engine, and steering wheel. These could easily set you back thousands of dollars if you bought them separately, but we're giving it all to you for FREE!”
What kind of honesty is that?
Again, I don't question the author's ability to make great sales, but when you're offering the customer something they should have received anyway, you're not doing much to build trust and provide value.
In the end, it is all about the sale. Which is why the book ends with a chapter hawking the authors software as a service - a package that costs $99/month. But of course it doesn't stop there. The service itself is a funnel - for plans going for $300/month and more, ending in the Inner Circle upsell which carries a reported price tag of $25,000.
I read the book because I've never been a strong salesperson. And now I know why - I won't lie to a customer, no matter how small or insignificant the lie to get an extra few bucks.
Good concept, light on details
I love books that challenge conventional wisdom. I'm a wilderness first responder and have worked with Search & Rescue and community response teams. Survival packs almost always contain rations based around carbohydrates.
To suggest that Low-carb is more sustainable in e,regency situations is novel, and well founded in certain aspects of nutritional science.
However, the author fails to fully explore the evidence behind ketogenic diets or the downsides to high fat food storage (its shelf life doesn't come close to that of flour, pasta, or freeze dried fruits and veggies).
Good overview of a compelling idea, written for a lay audience. Needs more substance to be taken seriously by the scientific community.
Loved it! One of my favorites from the Questioneers series–the first one to get me choked up by the end. It was a nice touch having the book typeset in the Dyslexie font.