About 2-3x longer than it should have been. Great perspective on aging in terms of what gets in the way of “health span” & what we can do to avoid that. But he goes into far too much detail about the underlying biochemistry which gets boring & tedious.

The more I read of Whitehead the more I find our thinking resonates. I especially appreciated the first chapter of this book on the theme of “importance”; what could be more important than importance?!

Writing a book & thinking that the novelty of a “starter villain” or talking animals would be enough to sustain it was naive. Not much here; rather pedestrian really.

Nothing especially inspiring about this story. He seemed to succeed almost in spite of himself. I don't think I liked him as a person but I admire his tenacity. I don't regret the time I invested in this book but I don't think I would recommend it & 4 stars feels a tiny bit generous.

I didn't learn much from this book. A B2C retail brand might get more from it.

This isn't a book so much about HOW to change the world as it is as kind of collective autobiography/history book of social entrepreneurs. Misleading title. Didn't learn a single relevant-to-me thing.

I should have read the backcover more clearly. I was looking for something on storytelling at a more abstract level than “just” writing fiction books which I have no personal interest in atm.

I got bored with this book because their was too much focus on the detail of his pieces of art and not enough on the man himself.

He writes well but what he writes about in this book was not interesting enough to keep me engaged.

I didn't really get much out of this book. Assumes a knowledge beyond general cybernetics to a prior familiarity with von Forester's work which I didn't have. And beyond that a relatively low signal to noise ratio.

I was hoping for a more fundamental understanding of how information operates in physical, chemical and biological realms but somehow this book manages to miss providing a solid grounding in the title of the book or even a understandable explanation of what a hologram is.

A somewhat autobiographical account on the reflections of the dying from the perspective of a Palliative carer. Well told & quite touching at times.