Mark
Can not recommend any higher (truly a 5 star book). Yes Comics... but more interestingly it helps us decode what perception is, how we communicate in visuals and the human psychology that all of it is scaffolded on. This book should be required reading for anyone doing any visual communication. It lightheartedly uncovers the incredible power of the visual communication medium and shows how to command the transmission of visual ideas effectively. The book goes into the fascinating area of semiotics (the study of sign systems) without dulling it down.
Can not recommend any higher (truly a 5 star book). Yes Comics... but more interestingly it helps us decode what perception is, how we communicate in visuals and the human psychology that all of it is scaffolded on. This book should be required reading for anyone doing any visual communication. It lightheartedly uncovers the incredible power of the visual communication medium and shows how to command the transmission of visual ideas effectively. The book goes into the fascinating area of semiotics (the study of sign systems) without dulling it down.