Harperbusiness

Harperbusiness is a publisher who has published at least 2 editions.

Up the Loyalty Ladder: Turning Sometime Customers into Full-Time Advocates of Your Business

March 1, 1995 • Physical Book • 1 Reader • 289 pages 3

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm
ByGeoffrey A. Moore

January 1, 1995 • Physical Book • 223 pages • Format Paperback 3.9