Zero to One: Notes on Startups, or How to Build the Future

Would recommend to anyone interested in business/markets. Thiel was a PayPal co-founder and shares his insight about start-up market fit in this book. He frames this with the need for technological advancement for the success of the human race and does well! Lots of examples of various start-ups and their success/failures (but definitely focuses on his and his friends' companies). Essentially, any new company should have good answers to the following 7 questions:

1. The Engineering Question - Can you create breakthrough technology instead of incremental improvements?
2. The Timing Question - Is now the right time to start your particular business?
3. The Monopoly Question - Are you starting with a big share of a small market?
4. The People Question - Do you have the right team?
5. The Distribution Question - Do you have a way to not just create but deliver your product?
6. The Durability Question - Will your market position be defensible 10 and 20 years into the the future?
7. The Secret Question - Have you identified a unique opportunity that others don't see?