We Can English: Sweden's Biggest Fails Using English in Ads

ADDICTABLE CONTENT MADE IN THE GOOD OLD SWEDEN STRAIGHT OUTTA GARDEN Sweden, land of elks, modular furniture and upper-lip tobacco, has a strange quirk its love for using English in its advertising, written with no help from native speakers. This freshly-arrived Irish immigrants natural reaction was to collect as many examples of this terrible yet hilarious English ad copy as possible. Presented here, with the question: CAN YOU ENGLISH? Paddy Kelly, born in Ireland, has soon spent half his life in Sweden. A longtime writer, published in places ranging from The Irish Times and The Local Sweden to Analog Science Fiction, he now works with coding and innovation in Stockholm.