Ratings11
Average rating3.6
I've read this book before.
You've probably read most of this book before too.
I obviously don't mean literally, but it's a shuffled version of case studies and clever business stories from a half dozen better written books. Apart from the author's first-hand accounts of working in the industry, I'm not sure anything I came across in this book was new to me. A lot of it was fairly dumbed down too, which I'm sure was meant to increase mass market appeal but, if anything, decreased my confidence in what was being relayed.