The Voltage Effect

The tagline says that this book helps you make good ideas great and great ideas scale. In my reading, I found the latter to be more true. There are a few sections of the book dedicated to explaining how you can get the best result from your inputs but most of the book is about finding flaws in your plan that would prevent it from scaling.

That's certainly not a bad thing but you have to approach the book with that intent. And even if you don't have ideas you're planning to scale, this is a very interesting study of how plans can inadvertently fail. Study of economic effects such as unintended spillovers, marginal utility, and sunk cost is interesting enough for this book to be a casual read.