The Tipping Point

I loved the ideas from epidemiology being applied to social behaviours. After all they describe very similar things. The deconstruction of it, concepts of connectors, mavens, etc. makes you really think about it and try to find such people within your circle of friends. All in whole it has this fantastic quality which I love in good books - you start to notice new things in your everyday life. Also worth to notice is the fact, that Gladwell is a great storyteller and makes it a really easy read without being simplistic.