The Saint, the Surfer, and the CEO

This book missed the mark so completely for me.
The beginning is quite good, but then it quickly spirals down.
The writing is very basic and unimaginative. All the characters speak in the same voice so throughout the book I had a feeling that the author is just speaking with himself. And constantly patting himself on the back with phrases like “that's a very insightful thought”.
It's filled with self help ideas that are as old as time, but pushed in a way that would have you believe that the author came up with them. But that wasn't enough so it's crammed with well known quotes as well.
The protagonist travels to 3 very interesting locations that are completely unused. Instead of using special allure of each of these places the book would be exactly the same if it was happening in some basement.
Apart from the good beginning, the only good thing about the book is that it is short.