The Ritual Effect
From Habit to Ritual, Harness the Surprising Power of Everyday Actions
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A fluff piece; Its hard to imagine a less indepth exploration of ritual. He doesn't even bother to exert the mental effort to deconstruct what a ritual is, or to bring a useful categorisation to them. Or to share a formula for how to build one. And he's a Harvard professor! Feather light entertainment.
