The Practice: Shipping Creative Work
Ratings24
Average rating3.8
Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.
Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.
With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.
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I enjoyed this more than any of the author's other work I've read. It can be a quick read or a long, drawn out thing to nibble at. I did a little of both.
Whether or not you view yourself as a “creative” - the specific demographic for the book - there are a lot of nicely concise ideas relating to process, routine, and value of working at something with consistency.
If you're at all interested I'd say give it a look. You'll know in the first dozen pages if it's for you.
As a huge Seth fan, I must sadly say this one was a disappointment. I felt it hard to read, thoughts scattered across many “chapters” (usually a page or two long). It seemed to me more like a bunch of blog posts combined into a book. Also in those little “chapters” there were so many repetitions of the very same thing over and over again I felt like a person with mental problems.
Genuinely different than most of his works, which I admire!
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