Why We Do What We Do in Life and Business
Ratings419
Average rating4
I like Duhigg's style, similar to Malcolm Gladwell: making his point with lots of interesting stories, to the point where it reads almost like a collection of short stories. I really enjoyed the book, the central thesis: cue, routine, reward is fairly simple and could easily be summed up in a much shorter article but that's ok because the stories are so interesting.