Why We Do What We Do in Life and Business
Ratings419
Average rating4
It took me close to three weeks to get finished with this book and in the end I am glad that I did. The author (who by the way is an established business section reporter with the New York times) takes a neurological approach to understanding habits and the pivot role they play in our personal,business and social life. The first two parts of the book that covered the the habit loop and the cravings that drove these were the most engrossing.The other parts which covered habits of business organizations and the habits of the society where relatively less intriguing.
Overall the book could have been a third shorter than it currently is,however the author is a brilliant story teller and will keep you entertained and engaged with an interesting collection of anecdotes.
The author has also included a nice appendix section which is essentially a reader's guide on how to use the ideas/ topics covered in this book - a framework. That gets the book an additional star from me.