The Gentle Marketing Revolution

I think a lot of us are realizing Hustle culture isn't working for them. This is a good first step towards a less stressful marketing plan that is more in alignment with values.
That said the author admits that this is new, so none of it is really proven yet for the long term. Doing things differently comes with risk, but everything is well researched and well developed!
I feel it's worth the risk to go into a better way of doing business!