The 22 Immutable Laws Of Branding

The 22 Immutable Laws Of Branding

By
Al Ries
Al Ries
1998 โ€ขย 179 pages

The only way to stand out in today's and tomorrow's - cluttered marketplace is to build your product or service into a brand. The renowned marketing guru and author of The 22 Immutable Laws of Marketing demonstrates how to build any product or service into a world-class brand.

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