Textual Confusion

The book is a pretty decent RomCom - kinky, sweet, with a great deal of humor and dirty talk that makes it light and fun. What drew me to read it was the blurb. Unfortunately, the execution, storyline and characters, especially Asher, need some serious work. The mistaken identity with the wrong sms recipient, was a good start. But Asher kept going and misleading Markus for all the wrong reasons and even asked to see a contract of another person, which was clearly a breach of confidentiality that shouldn't have happened. Not only that, but he also suggested changes to it. After that point, he definitely lost me. I went forward thinking the story could get better, but it didn't. I felt like the whole book was texting between him and Marcus. And then here was the next surprise. The side characters who were friends of Asher? Rarely have I seen such an annoying group of fictional characters in a story and their actions could often be considered unnecessarily intrusive, meddling and insensitive. I am going to give an example - the way Asher was ropped to attend the event in the company his friend Danny works for as a plus one. Danny was so desperate for this promotion, he just left Asher hanging there, while going to lick boots and socialize - yes, the epitome of stellar friendship. Markus and Asher's relationship had a definite power imbalance that was affecting it in a not very appealing way. The whole story with the billionaire and the poor baker, meeting and falling for each other, could have been presented in a better way that didn't portray Asher as the “dirt under the shoe” kind of guy.
As a summary of all of that, I have to say, that the story has potential for development.