Start with Why

This book is everything that is wrong with many books these days.

In it's core it has a great idea. Everyone that saw Simon's video on YouTube would agree. But to communicate this idea, you need 20 minutes or 100 pages with examples and stories. But adding another 150 pages that repeat the mantra, provide extra examples, most of which are quite obvios, adds nothing to the book.

To editors: Please stop asking authors to write 250 page books. We, the readers, will buy 100-page books if they are good!