Shoe Dog

A really honest account directly from the horse's mouth.

A must read for anybody trying to do something different from the status quo, especially people in their twenties(as the author suggests).

Most other business memoirs, especially those which are not written by a founder himself, show a very biased view of only the “ups” of the entrepreneur's life, this one is completely the opposite. This kind of business memoir is the best kind because it's written by the founder himself. The best part is that Phil Knight is really honest about all the ups and downs throughout the life of Nike. He's honest about the doubts he has about decisions which turn out to be the turning points for Nike. He's honest about the downs and how low those times have been. Most importantly, he's honest about the contribution that his employees have made and credit is given where credit is due.

Crucial parts of his personal life intermingled with all the above make the book a page-turner, something normally seen only in fiction books. Truly humanises success in entrepreneurship.
At the end of it, you realise that if a normal human being like Phil Knight can do it, anybody else can Just Do It.