The Hidden Forces That Shape Our Decisions
Ratings169
Average rating4.1
The book is really funny, insightful and made me think a lot about why I do things I do. I didn't agree with most of the recommendations he makes based on the results of his studies, but the studies alone are very really interesting and he leaves plenty of room to draw your own conclusions. I was disappointed by chapter 5 which wasn't science, just sensationalism, and I found embarrassing to read.