Oona Out of Order

As usual, I am super irritated that this has a completely different title for the UK and USA markets. Why do publishers still do this? I just want one title so I can easily find it and chat to my friends all over the world about it. I don't care whether it's called “Oona out of Order” or “The Rearranged Life of Oona Lockhart” - I just want it to be CONSISTENT.

On the up side, it sounds lovely and I'll read it either way!