Obviously Awesome

A good, short read on positioning with a list of steps and an overview of how to do them. By the end when she showed an example of her positioning sheet, I felt like it was essentially the business model canvas, but it is a little different. Worth the read if you’re new to this area.

As someone who has read/listened to a lot of information about positioning I didn’t find much that was new or ground-breaking.

very good book on product positioning. Recommend to any founder for marketing exec

Probably useful for large corporations and marketeers. Not for solopreneurs. It did not make my heart beat any faster, either.

Ik had meer een stappenplan verwacht, maar ik wil hem sowieso nog een keer lezen. Heb het idee dat ik iets gemist heb.