Obviously Awesome

Ik had meer een stappenplan verwacht, maar ik wil hem sowieso nog een keer lezen. Heb het idee dat ik iets gemist heb.

very good book on product positioning. Recommend to any founder for marketing exec

A good, short read on positioning with a list of steps and an overview of how to do them. By the end when she showed an example of her positioning sheet, I felt like it was essentially the business model canvas, but it is a little different. Worth the read if you’re new to this area.

As someone who has read/listened to a lot of information about positioning I didn’t find much that was new or ground-breaking.