Managing The Professional Service Firm

Parts of it are irrelevant now but still useful

This is an old book and parts of it have not stood the test of time. The parts that did are still useful and in some places, I was surprised at how ahead this book is of its time.

Even though its age, this book is useful to skim through, if you're in an agency. It formalizes much of the language we don't think about and shows paths for sustainability and scalability. It is quite long as it tries to cover agency business from various dimensions. As I said, feel free to skim through such sections. And some of the chapters are entirely outdated and you'll know it once you see it. This way, the book is a moderately long read.