How to Get Good Reviews on Amazon

Frankly I wouldn't have read it if not for the strong recommendations of my writing group. The title suggested tips and tricks to get five star reviews. The book, instead, is much deeper than that. Theo is a member of the Amazon review community and he gives an inside view of the review culture that so many authors don't seem to get. I myself am a reviewer (I review books for a newspaper) and I agree with Theo - it's an often thankless job and we do it because we just want to help. Therefore, authors should understand this fundamental reason if they ever want to get reviews. Remember that the reviewer owes u nothing. Be respectful. A fascinating book for every author.