Horrorstör

The commitment to style and theme in this book was really admirable, with the inserts of coupons and order forms and performance evaluations. The inserts start out as kind of bland parodies and get more sinister as the story goes along. (A few of the kind of “double entendre” product names I found too silly for a story of this type though). The bland corporate speak and the wording of the evaluations (along with the explanations of “retail disorientation” that anyone who has ever visited an IKEA is familiar with) fit well with some of the horror related revelations later on. The characters are a bit flat and a few of them have to do exceedingly ridiculous things to help the story along (the situation with the handcuffs was so ludicrous it threw me out of the story and that was before much horror related had happened). The scares get a little bland in the middle but I loved the ending.