Hooked: How to Build Habit-Forming Products

Very similar with “Thinking, Fast and Slow” by Daniel Kahneman in a way that aims to provide insights about how human mind works and how that can be exploited on the road of product creation and innovation. Even if the former was a more deep reading on the subject, the comparisons with real-world products were good. Some real world (and very obvious) examples were provided (Twitter, Instagram, Snapchat) but that was expected.

I liked the fact that it spoke about Framing and Anchoring effects and if you get interest in that, definitely give a read to Kahneman's book. It is a masterpiece.