#GIRLBOSS

Disclaimer: I hadn't heard of Nasty Gal before picking this up. I just picked it up because it seemed fun and kinda about business and I like memoirs.

So, about 5%-10% of the book is about this lady's meteoric rise from eBay seller to fashion CEO person. That's pretty cool, I enjoyed that. The rest is a looooot of platitudinous platitudes, about how you have to follow your dreams and break the rules and wear stuff that makes you feel pretty and so on. There's a very early, studious distancing from hairy-armpitted, humorless FEMINISTS (cue horror music), perish the thought. There's a later admittance of a Halloween in 08 or 09 wherein the author went as a “blaxploitation actress”, complete with “Afro” and platform heels and so on. (She admits this was “politically incorrect” - hrrmmm, I might have used stronger language, but I guess I'm just being a humorless feminist about it, ho ho!) There's some stuff about “sigils” and magical thinking (which is strongly endorsed); as well as an assurance that the author's not into any of that “hippie dippie” New Age stuff (okay, very confusing, cuz the previous 500 words were about imbuing Internet passwords and necklace pedants with magic powers...).

You know those “how I got rich?” autobiographies by old rich white dudes, and how they talk a lot about making it via their own hard work and gumption? Working outside the system - mavericks, if you will? As if they operated in some sort of social vacuum? This is basically the fashion lady version of it. Lots of distancing from icky left wing ideals. Kind of a shallow take on, well, a lot of stuff. In the end, I found it grating and dull. shrug