Disrupting the Game: From the Bronx to the Top of Nintendo
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Reggie Fils-Aimé, retired President and Chief Operating Officer of Nintendo of America Inc., shares leadership lessons and inspiring stories from his unlikely rise to the top. Although he’s best known as Nintendo's iconic President of the Americas-immortalized for opening Nintendo’s 2004 E3 presentation with, “My name is Reggie, I'm about kicking ass, I'm about taking names, and we're about making games”-Reggie Fils-Aimé’s story is the ultimate gameplan for anyone looking to beat the odds and achieve success. Learn from Reggie how to leverage disruptive thinking to pinpoint the life choices that will make you truly happy, conquer negative perceptions from those who underestimate or outright dismiss you, and master the grit, perseverance, and resilience it takes to dominate in the business world and to reach your professional dreams. As close to sitting one-on-one with the gaming legend as it gets, you will learn: About the challenges Reggie faced throughout his life and career-from his humble childhood as the son of Haitian immigrants, to becoming one of the most powerful names in the history of the gaming industry. What it takes to reach the top of your own industry, including being brave enough to stand up for your ideas, while also being open to alternative paths to success. How to create vibrant and believable visions for your team and company. How to maintain relentless curiosity and know when to ask questions to shatter the status quo.
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Reggie is a pretty fascinating person. While I quickly realized that this book wasn’t going to apply to me since I’m not going to be going into any business management, I made myself stick through it. I think it was really worth it in the end.
There was a lot to learn here about leadership. I’ve always struggled with taking a leadership role directly. I’ve wanted to be a follower all of my life. But I know that I’m going to need to change that sometime. And who else to help me learn that then one of my favorite contemporary leaders: Reggie Fils-Aimé!
Reggie was very business minded here, but the reason a lot of the advice stuck with me is because he was always personal about it. Reggie understood good sales and business, but a lot of his add campaigns worked because he understood people.
Nintendo of America from the Wii to the early Nintendo Switch was objectively more personal. The company leaders were public, interacted with fans, and overall just cared. And that’s something you don’t see anymore in advertising.
I’ll miss people like Reggie. I’ve considered going into advertising, so this book might help a lot if I go into that. Thanks, Reggie!
(The only real issue I had with the book was that I wish he went more into his time at Nintendo. I would have loved a chapter or two explaining why him and Iwata and Miyamoto became quasi-mascots for the company and why that personal nature went away after the Switch era)
