Cultish: The Language of Fanaticism

4/5 - A solid look into the language various types of cults use to attract and retain members into the ideology they are trying to promote. Although I would argue somewhat that this book was slightly more about various different types of cults more so than the language they use, but this wasn't something that necessarily bothered me.
From Heaven's Gate to Soul Cycle, Montell covers various different groups that use specific language to gain attraction and tries to aruge why this makes them “cultish”. The majority of time this is argued really well, however I was less sold on the “Exercise Cults” and more convinced it's just good marketing on the corperation's part.
Was overall a great insight into the world of cults, makes me want to be more aware of the things I buy into!