Creativity, Inc.

Great read on how Catmull and crew built a successful creative culture in Pixar and continued to nurture it over the years. Also a balanced view of Steve Job's intensity with his willingness to compromise when others showed passion for areas where they were the SME. Detailed stories of movie production are mixed well with overarching concepts that can be applied anywhere.

Microsoft offered $90 million to Steve Jobs to buy Pixar - Jobs walked away.

Some select key themes from this book:
- Great teams are better than great ideas. Great people can make a mediocre idea into an awesome product (or throw it out and come up with a better idea). Mediocre teams might not be able to deliver even the best idea.
- Candid feedback on projects is critical. Everyone should be comfortable sharing negative feedback so we can deliver our best work.
- Failure will happen. Learn from it. Trust doesn't mean that people won't make mistakes; it means you stick with them even when they do.