Creative Selection

Overall this is a great book. You will especially enjoy this book if you are in the technology industry. Engineers, product management and designers, this book has something each of them will like.

Ken has written about his experiences in a very detailed way. I liked the fact that whenever there is a technical background required in any of his stories, Ken has spent a lot of effort in explaining the technical parts with nice analogies. Also, he has gone into detail about how the “demo” approach works wonders for product development.

Effectively this book is a 4.5/5.
I felt some parts of the book dragged on too much. It seemed that could be to match the publishers' minimum page requirements. Could have been an amazing 150 page book, but anyway, it's not a big deal.