Creative Selection

A glimpse inside the Steve Jobs era of design

Remember the popularity of the crackberry? You might remember being a bit fascinated and skeptical about typing on the new iPhone touchscreen keyboard.

We take it all for granted now. But there was a time when no one knew if it would work. This story is told by Ken, the software developer who was at the heart of the unknown outcome and the steps he went through with his team to make the software into the pervasive Interface control we all know and use everyday.

It's easy to take for granted now, but success wasn't assured. Apple had to overcome the risk of failing in the market like it did with the Newton. So the pressure was on and this team delivered, so how did they do it?

Ken walks us through how he made it, what it was like to demo it to Steve Jobs. What it was like to work at Apple during the company's highest moments and how his smart and humble team helped him get it done.

This book is for...
It's an interesting read if your at all interested in the mystery of Apple's top secret product creation process. I'm in the tech business myself, I imagine many of my peers in usability and product design enjoying this book.