Buyology

Good intentions and ideas. One bad thing is it did not age very well. Reading it in 2020 feels a bit ‘off', examples and analogies given for various theories are with technology and practices that are already obsolete or not relatable anymore. Smart readers might be able to replace examples in book with their own equivalents, to better fit the present. A bit disappointed in how predictable some ideas were. Especially because in some chapters, at their end the author works to build up some tension and excitement about the next chapter coming, promising “shocking results”. When you get there, you find out those results were usually not that shocking. Maybe nowadays the corpus of knowledge about how marketing works is already rich enough to take some of Lindstrom's ideas for granted, considering them ‘common sense'. At times, the book felt like this - stating an obvious truth, but presenting it like an amazing discovery.
It's a good body of knowledge to have, but I feel like it brings too few new ideas to the table if you are a somewhat educated adult in 2020.