Build

So much good advice; I took a ridiculous amount of notes and probably should have just bought this one. Highly recommended for anyone building a company, especially a product company. Also covers his personal history beginning at General Magic through Google's acquisition of Nest, which I've always wanted more detail on.

3.5
Breadth over depth:
Touches on so many different aspects of a person's career.

Mentorship over stories (although the stories he touches on are super interesting, at least for this Bay Area resident, tech enthusiast, ex-Googler).

Opinionated which is usually great but when you know he misses the mark, it's painful (e.g. coaching vs mentorship means something totally different than what he talks about, etc).

And of course, his opinions are influenced and strongly shaped by his experience, which is quite a journey however it's one journey.

That said I enjoyed parts of it, and learned things here and there too.

Not as unorthodox as the title makes it sound. A healthy mix of how-to build and run a company and insights into Fadell's life and previous endeavours. Sometimes a bit too American for my liking, but overall a good read.