Because Internet: Understanding the New Rules of Language

One of the most delightful books I've read in a while. Well, ‘read' (I started with the ebook and switched to the audiobook halfway through). Gretchen walks us through internet folklore right from its origins to current usage. The chapters on emojis and memes are particularly great since I've lived through (or still am?) their popularity phase. Language, as Gretchen emphasizes over and over again, is and always has been fluid and the internet is just another medium where it has flourished. Whether you are an avid user of memes and emojis or are completely baffled by them, this book will enlighten you in more ways than one.

PS. the audiobook is one of the better produced ones I've heard in recent times. I think the joy that Gretchen feels toward her topic radiates through her voice that she uses to great effect even with certain unpronounceable internet references.