Art Direction for the Web

This book leans more toward design principles and layout techniques than true art direction. While each section presents multiple examples of how to apply a technique in different ways, it lacks the context that would make those variations meaningful.

The scope of the examples is also frustratingly narrow. Nearly all of them are centered around blog post layouts, ignoring the broad landscape of web design. As a result, it often feels more like a print design manual awkwardly applied to the web, rather than something built for the digital medium.

Adding to its limitations, there's no dedicated section on color—a fundamental tool for visual storytelling and emotional impact. Omitting it makes the book feel incomplete and out of touch with the essentials of art direction.

In short, this book might offer some visual inspiration or layout ideas for breaking away from cookie-cutter templates, but if you're looking for genuine insight into web-based art direction—how to craft a cohesive visual story across a project—this book doesn't deliver.