Robert F. Lauterborn
Robert F. Lauterborn has written at least 2 books. Their most popular book is Integrated Marketing Communications: Putting It Together & Making It Work with 1 save with an average rating of -⭐.
Integrated Marketing Communications: Putting It Together & Making It Work
ByDon E. Schultz,Stanley I. Tannenbaum,+1 more
1993 • 1 Reader • 252 pages
The New Marketing Paradigm: Integrated Marketing Communications
ByDon E. Schultz,Robert F. Lauterborn
1994 • 1 Reader • 244 pages