Don E. Schultz
Don E. Schultz has written at least 4 books. Their most popular book is IMC, the Next Generation Five Steps for Delivering Value and Measuring Returns Using Marketing Communication with 1 save with an average rating of -⭐.
IMC, the Next Generation Five Steps for Delivering Value and Measuring Returns Using Marketing Communication
ByDon E. Schultz,Heidi F. Schultz
2003 • 1 Reader • 408 pages
Integrated Marketing Communications: Putting It Together & Making It Work
ByDon E. Schultz,Stanley I. Tannenbaum,+1 more
1993 • 1 Reader • 252 pages
Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century
ByPhilip J. Kitchen,Don E. Schultz
2001 • 1 Reader • 410 pages
The New Marketing Paradigm: Integrated Marketing Communications
ByDon E. Schultz,Robert F. Lauterborn
1994 • 1 Reader • 244 pages