David J. Reibstein
David J. Reibstein has written at least 2 books. Their most popular book is Marketing Metrics: The Definitive Guide to Measuring Marketing Performance with 1 save with an average rating of -⭐.
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
ByPaul W. Farris,Neil T. Bendle,+2 more
2009 • 1 Reader • 414 pages
Marketing Strategy from the Masters
ByPhilip Kotler,Paul W. Farris,+4 more
2010 • 1 Reader • 1,173 pages
Marketing metrics
ByNeil T. Bendle,Phillip E. Pfeifer,+1 more
2006 • 359 pages