For similar but significantly better content I'd recommend The Gene by Siddhartha Mukherjee, and Homo Deus by Yuval Noah Harari. Skip this one.
I get what the author's trying to do with his interspersed “narrative style” chapters but they're so self-important and melodramatic that it ripped my attention away from the rest of the book.
It started off feeling like a set of cherry-picked business cases to support the author's thesis. Then it moved into a few intriguing business cases I hadn't heard of before, which was fairly cool, but it ended on a flat note again. A decent idea but, even though it was fairly short, it was far longer than it had to be.
Two stars based on the goodreads system, which perhaps looks worse than it is.
I hate to pile on about this being Sanderson's first published book, but to me it does feel full of story elements that he has virtually perfected in later novels. The main mysteries in the book weren't fully satisfyingly resolved, and a bunch of minor revelations came and went seemingly out of nowhere. All the characters seemed to be hyper-distilled archetypes, and most of their feelings or emotions were told by exposition instead of feeling genuine.
That said, it's still creative and original, and there was plenty to enjoy. I listened to the audiobook which had a narrator nowhere near as good as Michael Kramer and Kate Reading, which may have spoiled my review too.
Probably in the course of following Matt Parker and being generally interested in the same stuff as him, I'd come across a solid 60-70% of the book's contents beforehand. It was still presented in a fun way, and the lessons and takeaways from the various stories were well-presented. I especially liked the shout-out to Canadian engineers at the end, and the level of humor was well-balanced with interesting new content.
I wound up feeling a strong personal dislike for the author, who's rude, condescending, and arrogant throughout the entire book. I don't feel like the book had anything to offer that hasn't been better articulated by other books. I understand, for instance, that this came out before [b:Thinking, Fast and Slow 11468377 Thinking, Fast and Slow Daniel Kahneman https://i.gr-assets.com/images/S/compressed.photo.goodreads.com/books/1317793965l/11468377.SX50.jpg 16402639], but it leaned so heavily on the original research by Kahnemann that now it just feels like a rip-off.
It's hard to give an unbiased review of the content as written when the audiobook narrator is as bad as this one - to the extent I've checked out what else he's narrated and will actively avoid it.
The story to me felt mostly self-aggrandizing and full of repetitive and useless analogies. The author seemed to feel the need to name drop how important he was, but in order to pull that off had to first spend sentences telling you how important some scientist was before casually mentioning how much work he'd collaborated on them with. The book itself feels like 80% story telling about finding bones and barely any actual dinosaur science.