Mkennedy

Matt Kennedy

78 Reads
The Subtle Knife
La Belle Savage
The Amber Spyglass
The Toymakers
The Tipping Point: How Little Things Can Make a Big Difference
The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz
Breakthrough Advertising
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Influence
The Wizard of Ads
The Elements of Style
Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
Words That Change Minds: The 14 Patterns for Mastering the Language of Influence
Words That Work
Hooked: How to Build Habit-Forming Products
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results
Inspired
The Purpose Revolution: How Leaders Create Engagement and Competitive Advantage in an Age of Social Good
Escaping the Build Trap
The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical
Made to Stick
Positioning
Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works
They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
Permission Marketing
See You on the Internet
Content Marketing Revolution: Seize Control of Your Market in Five Key Steps
Paid attention
Cover 7

We're All Marketers

Shutter Island
The Seven Deaths of Evelyn Hardcastle
True and False: Heresy and Common Sense for the Actor
Summary of Leadership In Turbulent Times by Doris Kearns Goodwin
A Promised Land
Lights Out
Good with Words: Writing and Editing
Unshakeable: Your Financial Freedom Playbook
Storyworthy
Brand Thinking and Other Noble Pursuits
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