He does talk about the basics of writing, branding, publishing, and marketing, but he also covers a lot of intermediate and a few advanced topics. A good book to grow with, appropriately, since he talks a lot about growing as a writer. I like that he doesn't believe in “one size fits all” for writers.
As much as I love Chima's writing and characters, I DNFed this book and am giving up on the series. I am so TIRED of reading about teenagers who decide to have an intimate relationship after a very short acquaintance. Also, I want to get back to the main story, and 100+ pages in, that still hasn't happened.
Started off with 3 stars for the acceptable-but-scant storyline and acceptable prose, but lost half a star for hopping into bed with someone you really just met, and another half for doing so in literally freezing weather, while under threat from a magical creature, and in a cave described as almost too narrow for the hero's shoulders (and he's gut-wounded, btw).
It started off wonderfully, then about halfway through, it tanked & never recovered.
The “I'm snarky because stupid people can't tell me what to do” MC became rude. The friendships dropped nearly out of the picture. His desire to see the world turned into an obsession with mermaids (and such a letdown when he found one). His attempts to make the diplomatic corp once again as important as the warriors turned into “I'm coming along just because I think you're incompetent.” His friend's double-track enrollment died to “I'm really a warrior,” without any decent explanation. The hilarious dialogue & writing became flat and/or vicious.
The MG/YA rating jumped to adult. His charming devotion to his intended girlfriend turned into “I'm bisexual & will sleep with anyone” (without prior hints, mind you). His admirable goal of world peace dropped to a sexfest.
I haven't covered everything, but you get the idea. It was a huge disappointment.
“Stephen King meets Stephen Hawking,” but it should add “meets improv comedy.” For a book about myriad nasty ways to die, it is hilarious. My children kept asking me why I was laughing. I also want to find a use for my new knowledge of the insect-bite-pain and motion-sickness scales, other than experiencing the related problems.
Yay for “too early for love!” (Although she did get there pretty quickly after.) Yay for brothers who hand over their brothers in an emergency! Yay for a loving family (his, not hers)! Yay for a princess who can't do everything, cuz duh, she's a pampered princess. (But she's going to fix that...) Yay for a realistically sad ending, but with hope left over.
Boo for the sequels not being written yet!