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Marketing

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Cover 5

3 Word Rebellion

3 Word Rebellion: Create a One-of-a-Kind Message that Grows Your Business Into a Movement
  • Michelle Mazur
00 reads
Cover 3

Adcult USA

Adcult USA: The Triumph of Advertising in American Culture
  • James B. Twitchell
21 read
Blue Ocean Strategy
Blue Ocean Strategy
  • W. Chan Kim
  • RenĂ©e Mauborgne
3.3661 reads
Cover 7

Brand Now

Brand Now: How to Stand Out in a Crowded, Distracted World
  • Nick Westergaard
00 reads
Cover 8

Brand Storytelling

Brand Storytelling: Put Customers at the Heart of Your Brand Story
  • Miri Rodriguez
00 reads
Building a StoryBrand
Building a StoryBrand
  • Donald Miller
4.4529 reads
Cover 2

Consumer Behavior

Consumer Behavior: Building Marketing Strategy by David L Mothersbaugh Associate Professor of Marketing, McGraw-Hill Education
  • David L. Mothersbaugh
00 reads
Cover 0

Crisis Ready

Crisis Ready: Building an Invincible Brand in an Uncertain World
  • Melissa Agnes
00 reads
Cover 6

Culture Built My Brand

Culture Built My Brand
  • Mark Miller
  • Ted Vaughn
00 reads
Cover 4

Digital Storytelling

Digital Storytelling: The Rise of User-Generated Content
  • Karam Singh Sethi
00 reads
Exactly What to Say
Exactly What to Say
  • Phil M. Jones
3.5721 reads
Cover 5

From Backroom To Boardroom

From Backroom To Boardroom: Earn Your Seat With Strategic Marketing Operations
  • Debbie Qaqish
00 reads
Cover 8

Full Circle Marketing

Full Circle Marketing
  • Wayne Mullins, Wayne Mullins
00 reads
Generation Brand: Controlling Your Life-Brand for Likes, Loves and Career Advancement
Generation Brand: Controlling Your Life-Brand for Likes, Loves and Career Advancement
  • Irina Soriano
01 read
Cover 8

Giftology

Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention
  • John Ruhlin
00 reads
Give and Take: A Revolutionary Approach to Success
Give and Take: A Revolutionary Approach to Success
  • Adam M. Grant
3.9348 reads
Cover 4

Human-Centered Communication

Human-Centered Communication: A Business Case Against Digital Pollution
  • Stephen Pacinelli, Ethan Beute, Ethan Beute
00 reads
Cover 5

Humanizing B2B

Humanizing B2B
  • Paul Cash, James Trezona
00 reads
Influence Is Your Superpower
Influence Is Your Superpower
  • Zoe Chance
42 reads
Cover 3

Integrated Marketing Communications

Integrated Marketing Communications: Putting It Together & Making It Work
  • Don E. Schultz, Stanley I. Tannenbaum
00 reads
Killing Marketing
Killing Marketing
  • Joe Pulizzi
  • Robert Rose
00 reads
Cover 8

Lemon. How the advertising brain turned sour

Lemon. How the advertising brain turned sour
  • Orlando Wood
00 reads
Cover 0

Location Is (Still) Everything

Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
  • David R. Bell
00 reads
Cover 1

Magnetic Marketing

Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer
  • Dan S. Kennedy
00 reads
Cover 1

Marketing Rebellion

Marketing Rebellion: The Most Human Company Wins
  • Mark W. Schaefer
00 reads
Cover 1

Pandemic, Inc.

Pandemic, Inc.: 8 Trends Driving Business Growth and Success in the New Economy
  • Patrick Schwerdtfeger
00 reads
Permission Marketing
Permission Marketing
  • Seth Godin
411 reads
Cover 3

Powering Content

Powering Content: Building a Nonstop Content Marketing Machine
  • Laura Busche
00 reads
Cover 3

Quantum Marketing

Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers
  • Raja Rajamannar
00 reads
RE:Think Innovation: How the World's Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes
RE:Think Innovation: How the World's Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes
  • Carla Johnson
51 read
Cover 0

Robots Make Bad Fundraisers

Robots Make Bad Fundraisers: How Nonprofits Can Maintain the Heart in the Digital Age
  • Steven Shattuck
00 reads
Cover 0

Tap

Tap: Unlocking the Mobile Economy
  • Anindya Ghose
00 reads
The 1-Page Marketing Plan
The 1-Page Marketing Plan
  • Allan Dib
3.3824 reads
Cover 7

The Age of Influence

The Age of Influence: The Power of Influencers to Elevate Your Brand
  • Neal Schaffer
00 reads
Cover 7

The Best Damn Web Marketing Checklist Period! 2.0

The Best Damn Web Marketing Checklist Period! 2.0
  • Andy Crestodina, Stoney deGeyter
00 reads
The Catalyst
The Catalyst
  • Jonah Berger
3.56 reads
Cover 2

The End of Competitive Advantage

The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business
  • Rita Gunther McGrath
00 reads
Cover 7

The Experience Maker

The Experience Maker: How to Create Remarkable Experiences That Your Customers Can't Wait to Share
  • Dan Gingiss
00 reads
Cover 0

The Hidden Psychology of Social Networks

The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us
  • Joe Federer
00 reads
Cover 6

The Influence Mindset

The Influence Mindset: The Art & Science of Getting People to Choose You
  • Christian Hansen
00 reads
The Practice of Management
The Practice of Management
  • Peter F. Drucker
53 reads
Cover 2

The Results Obsession

The Results Obsession: ROI-Focused Digital Strategies to Transform Your Marketing
  • Karen J. Marchetti
00 reads
The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life
The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life
  • Oliver Luckett
  • Michael J. Casey
01 read
Cover 2

The Unexpected

The Unexpected: Breakthrough Strategies to Supercharge Your Business and Earn Loyal Customers for Life
  • Dustin S. Klein, Randy Wood, Howard Brodsky
00 reads
Cover 6

This is Marketing

This is Marketing: You Can't Be Seen Until You Learn To See
  • Seth Godin
54 reads
Cover 5

Top of Mind

Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You: Use Content to Unleash Your Influence and Engage Those Who Matter to You
  • John Hall
00 reads
Cover 1

Unsettled Disruption

Unsettled Disruption: Step-by-Step Guide for Harnessing the Evolving Path of Purpose-Driven Innovation
  • JuanA-Catalina Rodriguez
00 reads
Cover 1

Winfluence

Winfluence: Reframing Influencer Marketing to Ignite Your Brand
  • Jason Falls
00 reads